Wal-Mart Healthy Heart “3-Steps”

I developed the creative concepts and directed the production of “Think Red,” “Americana,” and “3-Steps,” video components of the Wal-Mart “Healthy Heart,” campaign. The Healthy Heart campaign was a 3846 store one day event staffed by 24886 demonstrators that also incorporated co-branded POS displays for 17 clients. “Think Red,” “Americana,” and “3-Steps,” were created using solely Wal-Mart approved music and stock photography and were aired on Wal-Mart’s video kiosks during the Healthy Heart event.
Tags: heart event, healthy heart, creative concepts, heart campaign, 3Steps, heart, healthy, WalMart
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